AOL Travel Advertising Opportunities

AOL Travel is the No.8 travel site * - attracting over 5.3 million unique visitors a month who are looking for travel deals and online bookings, comprehensive travel destination information, and traveler tips & reviews for their travel planning needs.

AOL Travel Audience Are Active Travelers

Audience Demographics*

• 54% of visitors are ages 35 - 64
• 48% male / 52% female
• Two-thirds have a household income greater than $60K
• Nearly 1/3 of the AOL Travel audience has a household income over $100K
• 52% of the AOL Travel audience are college graduates/post-graduates**

AOL Travel’s Consumer Purchasing Power**

• 152% more likely to purchase vacation package online than average online user
• 89% more likely to purchase a car rental online
• 50% more likely to purchase an airline ticket

AOL Travel’s Consumer Travel Habits**

• 65% of AOL Travel visitors have traveled on a vacation in the last three months
• 25% have taken a cruise in the last two years -- more than MSN or Yahoo!
• Nearly 40% visited a beach vacation in the last two years

An AOL/Zogby survey “found that 74% of families rely on the internet for vacation planning…

How You Can Put Your Marketing Message in Front of the AOL Travel Audience

• Customized Solutions Around Traveler Interests (Family, Beaches, etc)
• Direct Deal Lead Generation Areas Include the Hot 5 Travel Deals & Discounts, Franchise (Cruise, Honeymoon, Disney & International Sub Deal Guides)
• Top Level Booking Areas Including Flight, Hotel, Cruises, Vacations & Rental Cars

*comScore, September 2008
**@plan, Fall 2008