The Best Western International Inc. hotels are accommodations for the everyday traveler. Whether you are a Mother and Father on vacation with your children, or you are a young professional on a business trip, the Best Western International Inc. can be the perfect accommodations for you and yours. Offering more than 4,000 hotels worldwide, the Best Western International Inc. is the world's largest hotel chain. Deriving the name "Best Western" from the initial location of the first hotel in California, Best Western International Inc. has spread its name and excellent reputation to locations all across the globe.
The Best Western International Inc. began its legacy in the state of California, shortly after World War II in 1946 by a man named M.K. Guertin. This young man, at the age of 23, began a revolutionary advertising plan that eventually became the Best Western hotel chain. Using a method of "referring" customers to other hotels, the Best Western International Inc. began to form a solid chain through word of mouth. By 1963, Best Western International Inc. became the largest hotel chain in the United States, with 699 member hotels in the United States alone. In 2008, Best Western International remains at the top of the hospitality spectrum, with over 2,200 member hotels in North American alone.
M.K. Guertin revolutionized the world of hotels, in more ways than one. Best Western International Inc. became one of the first hotel chains to spread its properties overseas. In 1964, Best Western International Inc. expanded its hotels to foreign countries such as Mexico and Australia. M.K. Guertin was also one of the first hotel owners to introduce a method of standardization amongst his properties. Offering customers an initial cost for the hotel room, plus an additional fee for east guest, customers were treated to accommodations that were not only affordable, but a constant from hotel to hotel.
With a hotel chain that has been an influence in the world of hospitality for years, you can expect a pleasant stay and quality accommodations from every hotel in the Best Western International Inc. chain. Best Western hotels even provide a guarantee of 17 of the most requested amenities from customers. These amenities include, but are not limited to, free local calls up to 30 minutes in duration, free Internet access, continental breakfast, alarm clocks, iron and ironing boards, hair dryers, and a selection of complimentary toiletries. The Best Western Premier brand is a select group of Best Western hotels around the world that offer not only a higher level of amenities to its guests, but an additional 33 services and amenities that cannot be found in other Best Western hotels. Best Western Premier hotels can be found throughout Europe and Asia.
The real value to hotel guests lies in the Best Western International Inc.'s loyalty to its customers. Offering not one, but three rewards clubs, the Best Western International Inc. has become a favorite amongst travelers around the world. Best Western Rewards, launched in 1988, is Best Western International Inc.'s free rewards club. This customer rewards program is one of the very few that honors international guests. The program has 3 elite tiers. Each tier has its own member bonuses, promotions and perks. All across the world, Best Western International Inc. guests can use this rewards cards towards a huge selection of products and services. Including are rewards such as complimentary hotel rooms, gift certificates for shopping and entertainment industries, and free airline miles for flights internationally. For everyday US dollar spent at a Best Western, customers receive 10 points towards their Best Western Rewards club.
In addition to the Best Western Rewards club, there is an extension of the program called the Speed Rewards. This loyalty program is for racing fans. Best Western International Inc. Speed Rewards members receive perks such as discounted hotels and can earn valuable points for each stay at a Best Western towards NASCAR merchandise and products. Similar to the Speed Rewards program, Best Western International Inc. offers a loyalty program called Ride Rewards. This loyalty program is designed specifically for Harley Davidson enthusiasts. Best Western International Inc. guests that are part of the Ride Rewards are automatically entered into the top level tier of Best Western Rewards status, and earn 10% bonus towards all points earns. Both the Speed Rewards club and the Ride Rewards club earn 10 points for every US dollar spent.
Best Western International Inc. hotels can be found in every major city around the world. From the Best Western New York to Los Angeles to the Best Western Rome, Best Western International Inc. hotels have staked their claim on the hospitality industry. Always a leader in the marketing and advertising world since the beginning, Best Western focuses heavily on brand name and partnerships. Some of the Best Western's most valuable advertising partners include NASCAR, Harley Davidson, MasterCard, AAA, and AARP.