Managing digital reputation in disaster situations A one-day intermediate course on how to defend and repair reputation in online social media This course covers the preparation and deployment of online communication strategies to defend and repair your reputation in social media in the event of a crisis. You will learn to monitor online buzz and master the use of social platforms like Facebook, Twitter and YouTube to take command of communication in a crisis situation. Click here to download a full course prospectusCourse formatThe course takes a tool-focused approach, based on the practical application of the core online platforms and technologies in crisis communication. This course comprises four modules each covering a set of key concepts and skills. Within each module, best practice and key concepts are covered off in a concise briefing, followed by a range of stimulating learning activities like team workshops, group discussions, topical case studies and role-play exercises.Modules:1) Principles of online crisis PR communication and PR 2) Digital channels and platforms for crisis communications 3) Online crisis comms strategy and planning 4) Online crisis communication response and engagementLearning outcomesAfter this course you will be able to:Understand the dynamics of online communication in breaking news on the real-time web.Apply international best practice in online crisis communication to your own organisation.Prepare and plan for crisis communication across all of the key social media platforms, including Facebook, Twitter and YouTube.Respond and engage rapidly in online social media when a reputational crisis arises for your organisation.Who should attendThis is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.Qualification creditThis course provides Advanced Professional Qualification credit, independently accredited by Edexcel. For details, download the course brochure.Feedback"Very useful insight into crisis management and how to deal with tricky PR situations." - Emily Flirniss, Hachette "I liked the workshops most, it was very interactive, everyone participated with discussions." - Pricella Pinsden, Bengnet State University "I liked the fact that current affairs were discussed in context." - Mariana Ware, Treehouse "Professional, appealing environment and knowledgeable trainer with first-hand experience." - Caroline Hook, Dogs Trust "The case studies and discussions really bring the theory to life." - Melissa Gimenez Cassina, Discovery Network Europe
- Type: Community,Business & Technology
- Nearest Train: Waterlooplein
- Venue Description:
The Radisson Blu Hotel, situated in the historical heart of Amsterdam, is a beautiful luxury hotel. Several 18th Century merchant houses, a paper factory and a vicarage have been integrated with modern architecture to create this beautiful atrium hotel. It's located near shopping streets like Kalverstraat and Leidsestraat and within walking distance of the University of Amsterdam, Waterlooplein and the opera building, Stopera.