This part of East London was decimated by WWII bombing and subsequently underwent some intensive uglification during the post-war, low-cost rebuild era. Long a deprived, though central area of London, there was a sudden sea-change here in the 1990s when young artists and designers, such as Damien Hirst and Alexander McQueen, began to take advantage of the cheap rents and warehouse spaces, turning the area into a creative hub. The rest is history, and today, young artists are priced well out of the market. Some might say that the area’s ship has also sailed in terms of hipster cool, but it still feels pretty funky, with lively nightlife, tons of bars and people milling around at the weekend. Find plenty of interesting artsy shops and boutiques where you can buy yourself a slice of Shoreditch style.