Kensington & Knightsbridge, London

The two main reasons to shop in this area have to be Harvey Nichols and Harrods. Dominated by chic boutiques and expensive restaurants and cafes, ladies who lunch and 'It' girls in slick sports cars haunt Brompton Cross, King's Road, Kensington High Street, Sloane Street and its environs. It's worth noting that the further you go towards Earl's Court, the more affordable the stores become until you're spoiled for choice between a host of popular high street chains. Visit Knightsbridge and Belgravia for designer shops and impressive labels, or head towards Kensington for more affordable wardrobe essentials.

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