With buildings dating from the early 20th century, brick-lined sidewalks and old-fashioned lampposts, Historic Downtown Branson preserves the original town incorporated in 1912. Branson’s oldest commercial building, originally the home of Sullenger’s Saloon, now houses the Plum Bazaar, a shop specializing in beadwork. Historic Downtown Branson was the site of the town’s first show, the Baldknobbers Hillbilly Jamboree. Performers continue to entertain in Branson’s first theater, now the Owen’s Theater. Today this Branson neighborhood entices visitors with its small shops and flea markets, theater, scenic railway and diners serving home-style cooking. The area runs west-east from Veterans Boulevard (Business Highway 65) to Branson Landing Boulevard, and north-south from Roark Creek to Lake Taneycomo.