Going, going, gone are the old-fashioned ways of selling cattle. Buyers and sellers are riding the wave of technology in the bovine business. This annual auction at the Silver Legacy Resort Casino has sold more than 180,000 head of cattle to bidders at the casino and via satellite in previous years. The action is fast-paced with the services of the best auctioneers in the country; phone banks are set up to take outside bids. This sale is not for the faint of heart. Buyers must be able to purchase at least 50,000 pounds of cattle to participate.
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